L'ENTRETIEN WITH BLEU DE PANAME
How did you guys met ?
Thomas.G - We have a few things in common. We were born at the same year, came from the same town, we grew up together. It’s been more than thirthy years that we know each other. We share the same passions as well from vintage to sneakers and more... We learned from our own experiences by studying clothing in detail and also by buying it, trying it. It’s good to have an associate because you can always confront ideas. I was curious about the whole Graffiti scene and Christophe was attracted to the surfwear. It started with the deep inquisitiveness we had back then (and still today) from the interest we had for sneakers. We finally tried to build something conjointly!
Christophe.L - Well, Thomas shared with me his passion for sneakers so I eventually dived in it. It was a new phenomenon at that time. It grew naturallay from there. This project was a good way to step out from our comfort zone and start to do something alternative.
Thomas.G - There are plenty aspects in the Workwear that we find interesting, different variety, styles, silhouette. Each have their own historical authenticities and particularities...
Christophe.L - It is definitely more than important to know your subject perfectly well, to be aware of what you’re talking about. So, if you are conscious about this well, you can innovate without betraying this “true spirit”. All of those principles, knowledge of the evolution from the XX century would seem old-fashioned but, they represent -for us- the foundation of a long lasting creation.
Putting together a collection for the first time is a huge undertaking. What were the biggest difficulties for you when starting out? What was the easiest part?
Thomas.G - I would say in 2009, our very first collection. There were a lot of complicatedness but it was easy to deal with them compared to the ones we had in 2014. The problem is that you have to think about a turn over, how you could reinvent yourself everytime, everything can fall apart with one collection...
Christophe.L - The hardest part in my opinion, was to get the trust from our suppliers. You have to earn it. Nothing is giving. Contrariwise our friendship was the easiest part. We stuck together, we are in the same boat and got nothing to prove to each other.
Maison de Confiance is the statement that in short describes Bleu De Paname philosophy… In a few sentences, what does it stand for and how does this concept translate in the design and manufacture of your apparel line ?
T.G - « Maison de Confiance » could be the synthesis from our ethic of work. It became a brand on his own too. If you want to know a little story about how the term was born well it's time to take a sit!
It came from a fortunate meeting whilst we were visting a small town in the south of France. While we were wandering in town, we stumbled on this slogan which was literally hung on an old house. We instantly knew that was something like this we were looking for. It was the perfect designation that could sum up our philosophy. As a result we took the logo, made tiny changes and finally put our mark on it.
C.L - « Maison de Confiance » represents what we are today. It’s all about human relationships. Those few words sums up our beliefs : our ethic of work, the fact that we produce everything in France, the respect we have in our suppliers and clients. We are trying to show “humanity” in what we’re doing and, if you take a closer look around you, it’s not a common thing. Not many brands are working like we do. Since we have a small team we want them to shine as much as we do, we are trying to involve them as much as we could. It is a small family. It is the same thing with our suppliers, they know us well and are really proud to work with us.
Do you think people are more willing toinvest in products that are well made and welldesigned nowadays more than ever ?
C.L - Yes & No. It’s a difficult subject to talk about. It’s clear that people are willing to take a different approach in consuming. New movements are emerging with a desire to offer something fresh to the market. Some of us are looking for a moral value. Unfortunately, not everyone can afford what they want. I think there is a need. The biggest corporations are moving and showing the way. I hope that major brands will follow the step afterward...
“Our clothing have small imperfections and that’s what we love about it.”